Aspikmas Strategies in Developing the Capacity of MSME Actors in Karangnangka Village, Kedungbanteng District, Banyumas Regency

Abstract

Social media is widely regarded as an essential medium for disaster communication, yet its role in rural communities remains context-dependent. This study examines post-disaster communication practices in Bulukerto Village, Batu City, following the 2021 flash floods. A descriptive qualitative approach was employed using field observations, in-depth interviews, and document analysis. The findings indicate that although most residents have access to social media, face-to-face communication remains the dominant practice because it provides greater trust, social legitimacy, and opportunities for collective action. Social media serves only as a complementary channel for practical coordination, information sharing, and personal expression rather than the primary communication platform. These findings demonstrate that disaster communication is strongly shaped by local social structures, collective experiences, and community values. The study contributes to disaster sociology by highlighting the contextual limitations of social media and emphasizing the enduring importance of social relationships and community solidarity in post-disaster recovery.