Participatory Development Communication By Pokdarwis Kerujuk Lestari In Ecotourism Recovery In North Lombok Regency
DOI:
https://doi.org/10.20414/komunitas.v17i1.14101Keywords:
development communication, participation, pokdarwisAbstract
The 2018 Lombok earthquake and the COVID-19 pandemic had a significant impact on the decline of the tourism sector, primarily because of severe damage to tourism infrastructure. This study explores the efforts undertaken by Pokdarwis Kerujuk Lestari to restore ecotourism after the earthquake through participatory development communication. It uses a qualitative research approach, with data collected through interviews, observation, and documentation. The findings show that Pokdarwis serves as a facilitator that drives tourism recovery through rebranding, the use of social media, capacity building, and the strengthening of multi-actor networks, which have increased tourist visits and strengthened social solidarity within the community. The obstacles identified include the consistency of digital content dissemination and the need for broader public involvement and tourism-awareness development.
Downloads
References
Asmara, C. G. (2018). Gempa Lombok Sebabkan Kunjungan Wisatwan Menurun Drastis. https://www.cnbcindonesia.com/news/20181001135109-4-35487/gempa-lombok-sebabkan-kunjungan-turis-asing-turun-drastis
Farid Said dkk. (2018). Dampak Bencana Gempa Terhadap Ekonomi Sektor Pariwisata Di NTB.
Figueroa, M. E., Kincaid, D. L., Rani, M., & Lewis, G. (2002). Communication for Social Change Working Paper Series Communication for Social Change Working Paper Series Communication for Social Change: An Integrated Model for Measuring. In Communication (Issue 1).
Hatma Indra Jaya, P. (2020). Media Sosial, Komunikasi Pembangunan dan Munculnya Kelompok-kelompok Berdaya. Jurnal Kajian Komunikasi, 8(2), 166–178.
Jim Iffe dan Frank Tesoriero. (2024). Community Development: Alternatif Pengembangan Masyarakat di Era Globalisasi. (Sastrawan Manulung dkk. (ed.)). Pustaka Pelajar.
Laksono, N. F., Chawa, A. F., & Yuliati, Y. (2020). Pengelolaan Pariwisata Berbasis Pemberdayaan Masyarakat (Studi Kasus Desa Sawentar). Briliant: Jurnal Riset Dan Konseptual, 5(4), 865. https://doi.org/10.28926/briliant.v5i4.539
Muhammad Nursyamsi dan Friska Yolanda. (2018). Desa Ekowisata Kerujuk Dorong Kebangkitkan Pariwisata Lombok. Republika. https://news.republika.co.id/berita/pkdvy9370/desa-ekowisata-kerujuk-dorong-kebangkitkan-pariwisata-lombok
Rahman, K. (2015). Pemberdayaan Partisipasi Masyarakat dalam Pembangunan Desa. WEDANA: Jurnal Kajian Pemerintahan, Politik Dan Birokrasi, 1(2), 189–199. https://journal.uir.ac.id/index.php/wedana/article/view/1788
Rusadi, U. (2014). Makna Dan Model Komunikasi Pembangunan (The Meaning And Model Of Development Communication. Jurnal Studi Komunikasi Dan Media, 18(1), 89.
Servaes, J. (2008). Communication for development and social change. In Communication for Development and Social Change (Issue February). https://doi.org/10.4135/9788132108474
Soetomo. (2018). Strategi-Strategi Pemberdayaan Masyarakat. Pustaka Pelajar.
Sosale, S. (2008). The panoptic view: A discourse approach to communication and development. In Communication for Development and Social Change. https://doi.org/10.4135/9788132108474.n6
Subejo, S., Chamidah, N., Nirmalasari, N., Suyoto, S., Hariadi, S. S., Muhamad, M., Selvi, A. M., Siddiq, D. M., Imawan, K., & Isamayana, I. (2021). Strategi Komunikasi Dan Pemanfaatan Teknologi Informasi Dan Komunikasi Dalam Pengembangan Ketahanan Desa Wisata Pada Masa Pandemi Covid-19 Di Cirebon. Jurnal Ketahanan Nasional, 27(1), 90. https://doi.org/10.22146/jkn.61859
Susanto, E., Zuhri, M. T., & Muwuri, K. (2012). Konsep Pengembangan Desa Ekowisata Pampang Berbasis Partisipasi Masyarakat. Kritis, 28(2), 149–161. https://doi.org/10.24246/kritis.v28i2p149-161
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Muhammad Syaoki
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
