OPTIMALISASI DAKWAH DIGITAL PADA KOMUNITAS RENTAN EKSISTENSI YOGYAKARTA

Abstract

This study aims to explore a social phenomenon with a community approach in spreading goodness content through digital da'wah facilities. This study uses a qualitative method with a descriptive approach. The data were collected in the field by observation and interview methods. Observations were carried out to collect document data and portraits of activities in the field, while interviews were conducted to enrich the repertoire as well as a clarification of the data to be analyzed so as to be able to answer research questions. The results of the study indicate that there are social activities in preaching for vulnerable communities in Yogyakarta. Da'wah activities are carried out with various social media platforms, both photo media and pamphlets as well as online applications, such as YouTube, zoom meetings and so on. Da'wah through social media adds new treasures and can reach all levels of society massively and flexibly.