Visual Communication of The Edit Room Community's Odos Poster As A Media For Da'wah

Authors

  • Darma Yana Sara Universitas Islam Negeri Alauddin Makassar
  • Kamaluddin Tajibu Universitas Islam Negeri Alauddin Makassar
  • Haidir Fitra Siagian Universitas Islam Negeri Alauddin Makassar

DOI:

https://doi.org/10.20414/tasamuh.v23i1.12878

Keywords:

Da'wah, Ferdinand de Saussure, ODOS Poster

Abstract

Da’wah has evolved beyond traditional lectures, utilizing visual communication design media such as posters. Through its ODOS program, the Room Edit community plays a significant role in disseminating Islamic messages widely through the Telegram platform. This study aims to analyze ODOS posters as a medium of da’wah and identify the messages contained within them. The method used is qualitative descriptive analysis with Ferdinand de Saussure’s semiotic analysis, distinguishing between signifier (the sign) and signified (the meaning). The study results indicate that ODOS posters have visual elements that complement each other, effectively capturing attention and providing clear context for the meaning of the da’wah message. Visual elements not only serve as decoration but also as a communication medium that reinforces the intended meaning. The content of the da’wah messages in ODOS posters includes creed, ethics, and sharia. Creed messages emphasize belief in Allah’s decrees, while ethical messages focus on gratitude, patience, and moral guidance. Sharia messages highlight the importance of prayer as the first act to be accounted for. From the analysis, it is evident that moral messages are more dominant, reflecting the daily behavior of Muslims, which is a direct reflection of their faith.

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Published

2025-06-24

How to Cite

Darma Yana Sara, Kamaluddin Tajibu, and Haidir Fitra Siagian. 2025. “Visual Communication of The Edit Room Community’s Odos Poster As A Media For Da’wah”. TASAMUH : Jurnal Komunikasi Dan Pengembangan Masyarakat Islam 23 (1):63-84. https://doi.org/10.20414/tasamuh.v23i1.12878.

Issue

Vol. 23 No. 1 (2025): Management and Communication Strategy of Da’wah and Education in Contemporary Social and Cultural Context

Section

Articles

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