SOCIAL MEDIA MANAGEMENT FOR ISLAMIC DA’WAH: A STUDY OF HABIB JA’FAR’S SOCIAL MEDIA CONTENT USING AN INCLUSIVE DA’WAH APPROACH
DOI:
https://doi.org/10.20414/tasamuh.v24i1.14096Keywords:
Social Media Management, Digital Da’wah, Inclusive Da’wah, Islamic CommunicationAbstract
The rapid development of digital media has transformed the ways religious messages are produced, circulated, and received, creating both opportunities and challenges for religious communicators. This study examines the social media management strategy implemented by Habib Husein Ja’far Al Hadar, one of the most influential millennial preachers in Indonesia, through the theoretical framework of inclusive da’wah. Using a qualitative descriptive approach combined with content analysis and framing analysis, this study systematically analyzes Habib Ja’far’s digital content on Instagram (@husein_hadar), TikTok (@huseinjafar), YouTube (Jeda Nulis and Log In by Deddy Corbuzier), as well as various cross-platform collaborations. The findings reveal a multilayered and sophisticated model of social media management based on five main pillars: (1) content adaptation according to platform characteristics, (2) algorithmic optimization through audience engagement engineering, (3) the construction of inclusive interreligious narratives, (4) audience co-creation and participatory communication, and (5) brand identity consistency within digital flexibility. Habib Ja’far’s approach demonstrates that inclusive da’wah is not merely a theological orientation, but a strategic communication framework that integrates Islamic values of rahmah, tawassuth, and hikmah with the principles of contemporary digital marketing.
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