IIN INAYAH. DA’WAH STRATEGY IN THE LIVE SHOPPING ERA: VALUE NEGOTIATION, TRANSACTIONAL ETHICS, AND PERSUASIVE COMMUNICATION. TASAMUH : Jurnal Komunikasi dan Pengembangan Masyarakat Islam, [S. l.], v. 23, n. 2, p. 235–254, 2025. DOI: 10.20414/tasamuh.v23i2.14016. Disponível em: https://fdikjournal-uinma.id/index.php/tasamuh/article/view/14016. Acesso em: 5 feb. 2026.