Iin Inayah. DA’WAH STRATEGY IN THE LIVE SHOPPING ERA: VALUE NEGOTIATION, TRANSACTIONAL ETHICS, AND PERSUASIVE COMMUNICATION. tasamuh [Internet]. 2025 Dec. 31 [cited 2026 Feb. 5];23(2):235-54. Available from: https://fdikjournal-uinma.id/index.php/tasamuh/article/view/14016