Optimalisasi Dakwah Digital Dalam Menyikapi Fear Of Missing Out (FOMO) Pada Generasi Muda Muslim
DOI:
https://doi.org/10.20414/mudabbir.v6i1.13888Keywords:
Da'wah, Multiculturalism, Strategy, Concept of Da'wahAbstract
Dakwah in the digital age has undergone significant transformation due to technological advances and changes in social behavior, particularly regarding the phenomenon of Fear of Missing Out (FOMO). FOMO encourages individuals, especially young Muslims, to keep up with trends and developments in information, including in religious matters. This study uses a qualitative descriptive method with a literature review approach to analyze the phenomenon of FOMO in the context of digital dakwah. Data were obtained from scientific journals, articles, and reliable sources related to digital da'wah, social media, and social psychology, with a specific focus on FOMO. The analysis was conducted to examine da'wah strategies that can be used to guide digital trends while maintaining authentic and sustainable Islamic values. The results of the study indicate that digital da'wah, when creatively packaged and relevant, can be a crucial tool in shaping Islamic identity for young Muslim generations, provided it is grounded in strong Islamic principles and not merely a fleeting trend. Effective da'wah strategies in addressing FOMO include substance-based approaches, optimizing technology and social media, and strengthening community engagement as a means for deeper Islamic learning. By integrating these three approaches, Islamic da'wah can be more effective in guiding Muslim lifestyles to align with Islamic values amid the rapidly evolving digital landscape.
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